Food City 300 today

Betsi JamesFood

A team of Food City supermarket heroes will serve as race officials for today’s (9/18) Food City 300 at Bristol Motor Speedway. The Xfinity Series Food City 300 gets underway at 7 p.m.

A team of associates from Food City’s distribution center, corporate offices and store locations surrounding Bristol Motor Speedway will serve as the event grand marshals and deliver Friday night’s starting command virtually.

John Jones

John Jones, Food City executive vice president/director of store operations, will serve as honorary starter and wave the green flag to signal the start of the race. Jones was recently named Retailer of the Year by Tennessee Grocers & Convenience Store Association.

“The past several months have been unchartered times for all of us and while our company has certainly faced its share of challenges, this experience has also made us better and stronger,” said Food City president and CEO, Steven C. Smith.

“It’s been said that times of crisis don’t build character, they reveal it. I’m proud to be surrounded by huge amounts of character every day – from a team that continues to put the needs of our friends and neighbors first. While it was impossible for our entire team of over 17,000 associates to be with us, we’re excited to have a group of our area supermarket heroes represent our entire Food City family and their extraordinary efforts and dedication to the communities we serve.”

Juvenile Diabetes sneaker sales: The annual Food City JDRF Sneaker Sales Campaign is underway, running Sept. 2-29. Food City’s partnership with JDRF is helping fund research that is delivering life-changing therapies to people with type 1 diabetes to keep them healthy and safe until we reach our shared goal – a world without T1D!

In 2019, Food City, with the support of our customers, raised $504,941 during the annual Sneaker campaign. When a customer checks out, the cashier will ask if they would like to donate $1 to help find a cure for diabetes. If they give a donation, the Food City cashier will give them the paper sneaker, and let them sign their name on it. The sneaker will then be displayed in the store.

School Bucks Challenge: Food City has pledged $700,000 in contributions for this school year. The money will be divided among schools based on reward points. For every $1 you spend, using your Food City ValuCard, you’ll receive one point. But you’ve got to register.

MDBox: Patients and their families can save time and money and get the care they need from the comfort of their own home – any time of the day or night. Food City customers will receive $10 off their first MDBox visit. Info at or

This week’s ad has $183 in savings – good Friday and Saturday only. Click link to read: Food City_9.18 Knox ROP

Betsi James is special events manager for Food City’s Knoxville and Chattanooga divisions.

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