Paralyzed Veterans of America – the nation’s premier nonprofit of choice for disabled Veterans, their families and caregivers – launches its annual in-store checkout campaign with long-time partner Food City. This year features a special father-son duo, as NASCAR legend Kyle Petty joins his dad, seven-time NASCAR champion Richard Petty, to support the campaign. Since 2011, Food City has raised more than $4.5 million dollars, fueling PVA’s mission to ensure disabled veterans receive the benefits they earned, the specialized health care they need, the meaningful careers they want, and more.

“PVA is honored to partner once again with Food City and Richard Petty and welcome Kyle Petty to our family of supporters,” said U.S. Army Veteran and PVA National President Robert Thomas. “The generosity of Food City’s customers and staff directly changes the lives of veterans with spinal cord injuries and diseases, like MS and ALS. This annual campaign reflects the incredible impact we can have when local communities show up for our nation’s heroes.”

This year’s in-store donation drive will run at all Food City locations from July 1-28, 2026. Customers can select $1, $3, or $5 donations, donate the amount of their choice, or round up their order total to the next dollar amount as they check out. Customers who are shopping online can also donate.

“For more than a decade, I’ve had the privilege of giving back to the men and women who have served this country,” said Richard Petty. “This year is even more meaningful, having my son Kyle join me in support of PVA and the veterans whose lives this partnership continues to change.”

Kyle Petty added, “I was blessed during my NASCAR career to drive the PVA race car, and that experience showed me firsthand the difference this organization makes in veterans’ lives. Together, PVA and Food City have built something with real impact, and I am thrilled to be part of carrying that forward with my dad.”

“We would like to thank our dedicated team of associates and loyal customers for making this campaign so successful year after year,” said Steven C. Smith, Food City president and chief executive officer. “Together, we have been able to provide vital support to PVA and make our communities stronger. We look forward to working alongside PVA and Richard Petty again this year and we are excited to welcome Kyle Petty to the campaign.”

To learn more about the Food City/PVA partnership and this month’s activation, visit foodcity.com.

Learn more at PVA.org.

Betsi James is the special events manager for the Food City Knoxville division.

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