As we welcome FirstBank into the lineup of corporate partners for KnoxTNToday, let’s step back and review our structure.
There is no paywall here – content is free to read and share. That’s how we’ve operated since our first edition of Halls Shopper in June 1971. In a free market, businesses will pay to reach consumers. It behooves the publisher to:
- Grow readership
- Keep advertising costs low and in line with value received
- Maintain standards of decency and truth; if an error occurs, correct immediately
Above all else, do not bore. Keep articles short, timely and fun.
KnoxTNToday was launched in May 2017 and the concept is simple. Publish the best writers around; keep the content free and local; maximize technology to grow readership; and fund it with corporate partners – companies we trust to give good value – companies who see value in connecting with local people.
FirstBank: That’s why FirstBank is such a good fit. As you learn more about FirstBank, I believe you will agree. So, here we go.
Sandra Clark is editor/CEO of Knox TN Today Inc.