Food City was recognized as the Retailer of the Year by the Certified Angus Beef brand for leadership in product quality, marketing and sales. The award was presented at the brand’s annual conference, held Sept. 23-25, in Asheville, N.C. Brand partners at the conference, including meat processors, distributors, chefs, retailers and cattle ranchers, explored merchandising and marketing solutions to satisfy growing consumer demand for beef.
Food City has offered the Certified Angus Beef brand for 20 years and has trained butchers in stores to cut the meat, wait on customers, help choose a cut and share preparation tips. Food City introduced Certified Angus Beef Brand Prime in stores this year, giving customers the selection of top-quality beef.
“Customers understand the difference and it’s driven by the people in our stores,” says Dan Glei, executive vice president of marketing and merchandising. “Our commitment to having a strong, highly-trained butcher in the store makes all the difference.”
Steve Smith, president and CEO, says Food City’s growth is based on supplying great quality products that customers trust.