Food City forms partnership with Dollywood

Betsi JamesOur Town Eats

Food City associates are thrilled at this week’s announcement of our company’s partnership with Dollywood.

The press release said Food City has been named the official grocery partner for Dollywood Parks & Resorts. In addition, Food City becomes the presenting sponsor of Dollywood’s Smoky Mountain Summer Celebration as well as the sponsor of the ever-popular Colossal Pumpkin Patch during Dollywood’s Harvest Festival.

Steven C. Smith, president and chief executive officer, said “Food City is proud to serve as the official grocery partner for Dollywood . … Like our company, they are dedicated to their customers, their associates and the communities they serve. We look forward to working together to continue to enhance the customer service experience for both of our organizations.”

Food City currently operates 153 retail outlets across five states with growth occurring at a rapid rate. With headquarters in Abingdon, Virginia, and stores located in many of Dollywood’s key markets, Food City officials knew the sponsorship would provide numerous opportunities for promotional offers between the companies.

Eugene Naughton, president of Dollywood Parks & Resorts, noted that Food City is one of the most respected brands in the area. “They are synonymous with quality, but above that, they provide the absolute best experience they can for their customers which is something we strive to do every single day. They also reinvest in the community through various events and donations to ensure they are supporting those who support them. … We look forward to working together on promotional opportunities that will benefit our guests and customers.”

Dollywood’s Smoky Mountain Summer Celebration presented by Food City will be June 15-Aug. 11 and includes Dollywood’s Sweet Summer Nights drone and fireworks show every evening. The Colossal Pumpkin Patch presented by Food City is part of the Harvest Festival presented by Humana, Sept. 9- Oct. 28.

Curt’s Ace Hardware, at 170 S Liberty Hill Rd., Morristown, Tennessee, will officially open today (5/10/24) with ribbon-cutting ceremonies at 10 a.m. The store marks the company’s 10th Curt’s Ace Hardware location.

Powell Business & Professional Association will host Food City president and chief executive officer Steven C. Smith at noon Tuesday, May 14, at Jubilee Banquet Facility off Callahan Road.

Betsi James is special events manager for Food City’s Knoxville and Chattanooga divisions.


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