Coca-Cola is proud to announce the celebration of its 76-year partnership with the Boys & Girls Club, which will be highlighted during the 2024 Coca-Cola Caravan Tour at our local Food City locations on these dates:

  • Food City 4805 N Broadway, Knoxville, Tuesday, 11/26/2024, 12-2:30 p.m.
  • Food City 123 W. Hwy 25 W. Dandridge, TN, Tuesday, 1/26/2024, 6-8:30 p.m.
  • Food City 180 Rutledge Pike, Blaine TN, Friday, 11/29/2024, 12-2:30 p.m.
  • Food City 6710 Malone Creek Dr. Knoxville, TN, Friday, 11/29/2024, 6-8:30 p.m.
  • Food City 284 Morrell Rd. Knoxville, TN, Sunday, 12/1/2024, 12- 2:30 p.m.

The Coca Cola Caravan Tour is elevating the classic holiday caravan into an interactive experience where guests can gift kindness in all its forms. The hero of the Coca-Cola Holiday Caravan is the truck itself- a magical beacon that travels the country delivering kindness through donations, smiles and words. At each stop, the truck will be flanked by three unique and engaging consumer activations: The Giving Shoppe, New Santa Throne and Magic Mailbox.

The Giving Shoppe is a merch shop where you can spread kindness through donations. The merchandise of socks, gloves and beanies is designed by members of the Boys & Girls Club. All proceeds from sales will go to the Boys & Girls Club of America.

The New Santa Throne is a magical photo-op where you spread kindness with a smile. The throne includes camera and postcard prints of Santa photos. Guests can choose to receive a digital version of the Santa postcard.

The Magic Mailbox is a wishing station where you spread kindness through words. The photo-worthy mailbox is a place where guests can write kind messages on the back of their Santa postcards and slot them in to send to friends and family. Postcards will be collected and mailed for the guests.

A holiday-themed sampling cart will be on site with samples of Coke Original, Coke Zero Sugar, Diet Coke and Sprite Winter Spiced Cranberry.

Don’t miss this fun holiday activity!

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