Buying or selling your home can be a scary process, but two professionals are working to make it friendlier.
Every Thursday 7:30-9:30 a.m., Keller Williams Realtor Jennifer Morris and Keystone Mortgage loan officer Adam King have breakfast and coffee at Panera Bread in Fountain City for their weekly Coffee with a Realtor event. Their goal is not to hard-sell or bother people having breakfast, but just to be friendly faces and a resource in the community.
Morris has been with Keller Williams for two and a half years. This is King’s third year with Keystone. The two have been doing Coffee with a Realtor for two years, and in that time they’ve gotten to know Panera’s regulars and helped folks buy or sell their homes.
“Most people meet a Realtor for the first time over the phone when they call a listing agent,” said King. “We’re both big believers in meeting in person. In this business, there’s so much trust involved. You get more trust when you’re person to person than when you’re doing cold calls. We’re making connections, and that’s enjoyable for us.”
Morris said they saw one woman come into Panera every Thursday for two years to drink coffee while reading her iPad. Then, one day she got up and approached the Coffee with a Realtor table to say she was ready to sell her home.
Morris lives in Fountain City and said she’s invested in keeping the community a great place to live.
“I take pride in working with my neighbors,” she said. “When I have a listing I try to go and meet all the neighbors and ask them if they know if anybody who is looking.”
They also bring materials and information each week, including average selling price and days on the market in the 37918 ZIP code. Morris said anything under $200,000 with “any kind of aesthetic appeal” is moving swiftly right now, often with multiple offers. She encouraged buyers to think fast.
“If you sleep on it, you won’t sleep in it,” she said.