‘Let’s get digital’ at Powell Business and Professional Association

Shannon CareyPowell

If you’re in business today, you can’t really afford to be without a Facebook page.

That’s the takeaway from Moxley Carmichael creative director Charley Sexton’s keynote speech at the Powell Business and Professional Association’s May 9 meeting. Sexton has a broad range of experience helping clients get their message out to the right audience, and he said the days of a “set it and forget it” website are gone. His advice is to create a “hub and spoke” model, with the website as the hub. Social media create “spokes” that guide customers to a website.

“You’ve got to be part of that conversation,” he said. “You need to take your marketing destiny into your own hands.”

Sexton broke down the demographics of several social media platforms.

“Facebook is king, no question,” he said.

With 79 percent of all adults who access the internet owning a Facebook account, and 75 percent of Facebook users accessing Facebook daily, Sexton said “everybody” is on Facebook.

For other platforms, he said Instagram is mostly women in the 18-29 age range, and LinkedIn is best for business-to-business. Whatever your business model, Sexton said you should pick the right platforms to reach your customers. Then, post relevant content with calls to action.

Sandra Clark, founder of KnoxTNToday.com, was the business spotlight speaker. She praised the Moxley Carmichael firm, which she hired to build the new website.

“We chose the best company in Knoxville,” she said.

In PBPA committee reports, Justin Bailey announced an Enhance Powell meeting set for 4 p.m. Wednesday, May 10, at Life House Coffee in Powell. He said the meeting will focus on allocating funds and fundraising projects.

Laura Bailey said the Powell Easter Egg Hunt drew 800 kids, and 2,500 people total. She hopes the 4th of July celebration will have that kind of attendance.

The Powell Business and Professional Association meets at noon every second Wednesday at Jubilee Banquet Facility on Callahan Road.

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