Jeremy Floyd has been named chief communications officer and vice president of marketing for the Covenant Health system. He began his new role in mid-June. Floyd succeeds Debby Saraceni, former vice president of marketing and physician services, who has moved to a new role, coordinating special projects for Covenant Health.
Floyd will oversee operations for the marketing, PR/communications, graphic services and Call Center departments. As a member of Covenant Health’s senior leadership team, he will lead the health system’s marketing, branding, consumerism and communication strategies, including digital initiatives.
“I’m looking forward to working with the leaders and teams at Covenant Health to enhance the health system’s brand and reputation as the first and best choice for healthcare, and creating new strategies for engaging our patients, families, customers and the community,” Floyd said in a press statement.
Floyd most recently served as president and chief marketing officer of KellycoDetectors.com, leading the marketing effort to more than double the company’s customer base in just two years. Floyd also founded Lirio/Finworx, a healthcare business development company specializing in customized communication tools that use behavioral science and artificial intelligence to motivate healthy behaviors in individuals and population groups.
His previous marketing leadership roles include BPV Capital Management, Bluegill Creative, Eluminaire, and Holrob Commercial Realty. Floyd also served as adjunct professor of digital marketing for the MBA program at the University of Tennessee, Knoxville.
“Jeremy’s tenacity, practiced leadership and marketing savvy will boost the health system’s overall success and outstanding reputation in our region,” said Jim VanderSteeg, Covenant Health president and CEO. “He will oversee the scope of operations for all communications, branding and marketing efforts. His influence, expertise and understanding of marketing/communications tools will help align all areas of our health system in this scope of operations, providing Covenant Health with communications strategies to support our mission of improving our region’s quality of life through better health.”
In addition to his extensive marketing leadership experience, Floyd holds a doctor of jurisprudence degree with a concentration in business transactions from the University of Tennessee School of Law, and is licensed to practice law in Tennessee. He received his bachelor of arts degree in English and philosophy from Middle Tennessee State University.