The Bed Store held a grand opening of its new location in The Gallery in West Knoxville and announced a name, image and likeness (NIL) relationship with Vols basketball player Zakai Zeigler.
The ZZ Mattress is a royalty and direct product partnership, so Zeigler will earn money for each mattress sold. Zeigler, Mayor Glenn Jacobs and Roger Cunningham, founder and CEO of The Bed Store attended.
“This partnership with a bona-fide Vols basketball star like Zakai felt like a natural fit,” Cunningham said. “At The Bed Store, we have the best selection of mattresses and now we also have the best partnership.”
Zeigler, a 5-9 point guard from Long Island, New York, will enter his third season with the Vols basketball team and has become beloved in Knoxville for his fearless play, big heart, clutch shots and pinpoint passes.
The Bed Store moved to a larger location at 7240 Kingston Pike Suite 100. Cunningham opened the first Bed Store in 1992, and the business now has seven total stores in East Tennessee.
The new location is the largest mattress store in Knoxville and is designed to provide high-quality sleep products and excellent customer service.
The Bed Store is open Monday through Saturday from 9 a.m.-6 p.m. The ZZ Mattress is available now.
The Bed Store provided information for this article