Wallace Real Estate rebrands

Jay FitzOur Town Leaders

Coldwell Banker Wallace has become Wallace Real Estate, giving up the national brand that it has been affiliated with for some 35 years.

The four partners and co-owners, brothers George Wallace and Jim Wallace, Claudia Stallings and Andrew McGranaghan, made the move to independence to provide more flexibility, support and opportunities for agents in a real estate market that has undergone rapid growth and changes in the Southeast.

“Our relationship with Coldwell Banker has been excellent, and we are grateful to them for many years of partnership,” CEO George Wallace said. “We made this change to be able to nimbly provide the best support and tools to our agents and service to our clients, while maintaining our warm and personable culture. A company with nearly 90 years of success in any industry must have a strong commitment to innovation and the confidence to make big decisions.”

Wallace has six offices and provides services in residential real estate, commercial real estate, rentals and property management. The company was founded in 1936 by Charles A. Wallace and his father, James A. Wallace Sr.

Wallace Real Estate provided information for this report.


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