The Halls Business and Professional Association met Sept. 18, and several special holiday events topped the agenda.
Board member Darren Cardwell said the popularity of the Halls Proud movie night and concert has spurred an idea for a Trunk-or-Treat Halloween event to be held in Clayton Park. Businesses and organizations would be welcome to participate and give kids a safer place to trick-or-treat. Cardwell is looking for a person to chair the event and businesses interested in participating. For info, contact HBPA president Bobby Hubbs at firstname.lastname@example.org.
Moving to the winter holidays, Knox County Mayor Glenn Jacobs will be the keynote speaker for the HBPA’s Christmas Gala, set for 6:30 p.m. Friday, Nov. 30. Tickets are available by emailing gala chair Sue Walker at email@example.com.
Cardwell said the group is looking for nominations for Man and Woman of the Year, which will be awarded at the gala. “Be thinking of individuals in the community that go above and beyond,” he said.
The Halls Christmas Parade is set for Saturday, Dec. 1, and board member Jim Wright said it will move back to being a night parade this year. More information will be available soon.
Wright added that the HBPA is starting a membership drive, with those who refer a new member being entered into a drawing for two $50 gift cards.
Hubbs mentioned that he was “wearing his cowboy boots” to the meeting because he’d just adopted a Mustang, “the four-legged kind,” from out West.
Keynote Speaker: Slamdot
Daniel Monday of Slamdot spoke to the group about trends and tips for digital marketing. He said every business needs a good, search-engine-friendly, mobile-friendly website that has a secure SSL certificate. Blogging can help bump your website up in search results.
As for social media, Monday said businesses should pick the social media sites their customers are most likely to use.
“You don’t have to be on 10 different networks,” he said. “You need to be where the people you’re trying to reach are.”