Girl Scout cookies: New packaging and lemon-ups

Brooke ConnerOur Town Kids

Girl Scouts of the Southern Appalachians and Girl Scouts of the USA have launched the 2020 Girl Scout Cookie season, when Girl Scouts across the United States become entrepreneurs as they earn money to power their own leadership opportunities and adventures. On Jan. 7, Girl Scouts USA announced two sweet new ways to celebrate young female leaders: refreshed packaging reflecting the amazing experiences cookie earnings make possible for girls, and a new lemon cookie available in select areas.

The Girl Scout Cookie Program teaches girls about entrepreneurship as they have fun learning essential skills like money management, public speaking and decision making, which set them up for a lifetime of success. Nine in ten Girl Scouts say the cookie program has built their entrepreneurship skills and their interest in pursuing entrepreneurship as a career path – so every cookie purchase is an investment in the world-changing business leaders of tomorrow.

New packaging features real Girl Scouts at play.

Girl Scouts USA’s refreshed cookie packaging (with the same great taste!) continues to emphasize what the cookie program is all about, and the updated images feature current Girl Scouts taking part in a diverse range of experiences available to members – from adventure-packed camping and canoeing, to exploring space science and designing robots, to taking action to improve their communities.

New this year is Lemon-Ups, a crispy lemon cookie baked with messages inspired by Girl Scout entrepreneurs. “I am a go-getter” and “I am an innovator” are among the eight phrases that bring the experience of Girl Scouting to life. The national lineup also includes favorites such as Thin Mints, Samoas and Trefoils. Lemon-Ups are available in select council markets, including the Southern Appalachians.

“Everyone loves Girl Scout Cookies – but the program is about so much more than cookies,” said Lynne Fugate, CEO of Girl Scouts of Southern Appalachians. “Girls learn about entrepreneurship as they run their own cookie businesses. The important business and financial literacy skills girls learn through the program are proven to build their leadership skills and position them for success in the future. When you purchase cookies, you are helping girls power their Girl Scout experience and you’re supporting female entrepreneurs.”

Girl Scout Cookies can only be purchased from a registered Girl Scout. To find Girl Scouts selling cookies near you, visit

Brooke Conner, social media and content coordinator for Girl Scouts of the Southern Appalachians, provided this story.

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