Food City at Deane Hill creates record display

Jay FitzWest Knoxville

It was huge. It was chocolate and peanut butter. And it dominated one section of the Food City store at Deane Hill. It was the “world’s greatest Reese’s Peanut Butter Cup display,” created Friday and on display at 284 Morrell Road.

“Our teams do an outstanding job merchandising and displaying our top-quality line of products and we’re excited to have this opportunity to partner with Hershey to showcase our creativity and talents,” said Steven C. Smith, Food City president and chief executive officer.

The display contained over 2,312 cases (or 38,528 individual packages) of 30 different Reese’s products, supplied by The Hershey Company. The teams began construction on the massive display at 7 a.m. Monday morning and completed it by day’s end.

Designers pose with Hershey display

Kevin Stafford, Food City vice president of marketing, thanked Hershey for their partnership “to make this amazing feat possible.”

To celebrate, customers received in-store prizes until 2:30 p.m. Two lucky grand-prize winners received two tickets to the Louisville Regional Sweet 16 games.

Food City and The Hershey Company will continue the celebration with a sweepstakes through April 3. The winner will receive a year’s supply of Reese’s Peanut Butter Cups and Hershey Park Tickets for four. Visit for more details.

Knox County Mayor Glenn Jacobs was represented by Buzz Buswell, senior director for seniors and veterans; Hershey was represented by chief sales officer Phil Stanley and Trey Lundquist, customer sales executive; and Food City was represented by store manager Donny Rector and district manager Barry Brogan, in addition to Smith and the display builders.

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