Think you’re doing networking right? Andy Brasfield of Business Network International (BNI) says you might need to think again. Brasfield, a BNI member with his own telecom business, spoke to the Fountain City Business and Professional Association June 13.
Brasfield gave the group tips on how to network effectively and make the most of networking events. Instead of just handing out business cards randomly, he suggested a method “to make sure your business card actually means something to somebody,” standing by the event’s door and greeting people as they come in.
“Be friendly and ask questions,” he said. “Reserve your business card for later, until they ask for it.”
He also stressed the importance of having a follow-up system and suggested the 24-7-30 system.
“After you have met someone new, within 24 hours send them a message,” he said. “Within seven days, connect with them online, and within 30 days meet in person. That’s the only way you’re going to take those relationships and turn them into business.”
The Fountain City Business and Professional Association meets at noon every second Wednesday, in the fellowship hall at Central Baptist Church of Fountain City.