More than 75 percent of the adults with computers are on Facebook and 29 percent are on Linkedin. That’s the message from Charley Sexton, creative director of Moxley Carmichael, at Tuesday’s meeting of the Halls Business & Professional Association. And virtually all of the Facebook users check it daily, with others checking it four-five times a day.
Knowing this, Sexton said business owners must post relevant content on social media, then share that content to drive readers back to their website. Finally, issue a call to action, such as signing up for a newsletter. “Stay connected to your customers.”
Q: Should one mix business and personal information on social media?
A: Dealer’s choice, said Sexton. “Find the blend that fits you.”
Q: What’s the cost?
A: Social media is free, and our work is tailored for each customer.
Q: How do you get customers to use Internet services?
A: “Give them what they want, even if they don’t know they need it.”
Q: How about tracking responses?
A: We use Google analytics. “Google owns the Internet and the service is free.” Sexton also mentioned Hubspot and a fairly new Adobe product.
Q: How do you decide what goes in the Mox-Car minute?
A: At a Monday morning meeting we decide on that Thursday’s product. We try to keep it interesting.
Shannon Carey of KnoxTNToday.com had the business spotlight. The website was developed by Moxley Carmichael and launched May 1. Carey coordinates social media for the website, not because she’s a tech guru but because she at least doesn’t have “an adversarial relationship with it.” In the audience, this writer grinned.